If you're looking to create an online store, two of the most popular e-commerce platforms are Squarespace and Shopify. Both platforms offer a range of features to help you create a professional-looking website and sell products online.

But which one is right for your business?

Features

BOTH Squarespace and Shopify offer a range of features to help you create an online store.

Squarespace is known for its beautiful templates and design options, making it a great choice for businesses that prioritize aesthetics. It also offers a range of built-in features such as inventory management, order management, and tax calculations.

Shopify, on the other hand, is known for its robust e-commerce features, including advanced shipping options, abandoned cart recovery, and gift cards. Shopify also offers a huge range of third-party apps to help you extend your store's functionality.

Ultimately, Shopify is the more mature platform and offers far more integrations. Things like Pinterest Tag assistance will be easier for you to find. However, aesthetically Squarespace may (depending on your taste) beat out Shopify. Keep in mind that Squarespace is growing fast and the developer community will continue to grow and may catch up quickly to Shopify’s robustness.

Pricing

Squarespace and Shopify both offer tiered pricing plans.

Squarespace:

Start at $18/month (personal plan) to $40/month (advanced commerce plan).

Shopify:

Start at $29/month (basic plan) to $299/month (advanced plan).

Ease of use

Both Squarespace and Shopify are relatively easy to use, with drag-and-drop editors and intuitive interfaces. However, Squarespace is generally considered easier to use for beginners, with its simple yet powerful website builder. Shopify has a steeper learning curve but offers more advanced features for experienced users.

SEO

Both Squarespace and Shopify offer built-in SEO features, such as customizable page titles, meta descriptions, and URL slugs. However, Squarespace's SEO capabilities are generally considered more limited than Shopify's, with fewer options for optimizing your website for search engines.

Conclusion:

Squarespace is a great choice for businesses that prioritize aesthetics and simplicity, while Shopify is a more robust option with advanced e-commerce features.